An organic engine that compounds.
Paid was carrying everything and CAC was climbing. We built the channel that keeps giving back.
The Challenge
Almost all acquisition came from paid, CAC rose quarter over quarter, and organic contributed close to nothing to pipeline.
The Approach
We built the SEO and content strategy around topic clusters, fixed the technical foundations, launched lifecycle email, and set up clean attribution across the funnel.
The Results
- Organic sessions up 3.1x in nine months.
- Blended CAC down by roughly a third.
- Single-source reporting the team actually trusts.